Marketing and Communications, Digital Transformation Expert – Marketing Manager Etihad Arena Co-Founder of Basita.com & Basita.live With 15 years of experience in high level social media management, digital marketing and communications, his experience spans a varied spectrum of cultural and artistic areas that include entertainment, cultural organizations, arts and music festivals, and community engagement initiatives. He has been promoting sold out cultural events and performances in UAE for the Abu Dhabi Festival for seven consecutive years. Events included “The Paris Opera Ballet Jewels by George Balanchine”, “Tosca – A Concert Production”, “Korean Symphony Orchestra”, “Orchestra dell’Accademia Nazionale di Santa Cecilia – Rome”, “Queen of Fado Mariza “, and “The Silk Road Ensemble with Yo-yo Ma”, artist of the Arabs Mohammed Abdo, among other world-class performances. Managed the marketing for Manarat AlSaadiyat, and Berkley Abu Dhabi at the Department of Culture and Tourism for two years and is currently managing the marketing at Etihad Arena – the largest venue in the region. He also co-founded Basita Company, and Basita.live, where he lead on various digital transformation initiatives for the cultural sector.